Amazon PPC
Overview
Amazon PPC (also known as Sponsored Products) is a way to get your product into the top position of Amazon search results.
With this service, the first product a customer will see when searching a related product category will be yours.
This is for you if…
You want to be competitive on Amazon. The site sells over 120 million products. In addition to buying via Amazon, 9 out of 10 consumers also price check a product using Amazon’s search function.
Amazon PPC allows you to create ads which show up for:
- specific keywords in Amazon’s search results, and
- competitor product listings.
You only pay when a shopper clicks on your ad.
This is why you need it...
A successful Amazon selling strategy can be the difference between a steady drip of sales and a high-volume stream of increasing sales.
PPC is the easiest way to get your products noticed. In addition to boosting sales, Amazon PPC can improve organic search results, i.e. the place your products appear naturally in search results without paid advertising.
Amazon PPC explained…
Amazon PPC is the advertising format Amazon makes available to its sellers. With the potential Amazon promises for sales growth, making sure your product is prominent in search results by using carefully designed PPC ads is a sensible investment.
Together with well executed Amazon SEO, Amazon PPC can be leveraged to ensure your product is placed immediately in front of your target audience. In short, it should be an essential part of your Amazon sales strategy.
