Influencer Marketing
Overview
Partnering with an influencer so that they recommend and endorse your brand can catapult your reputation skyward. It gets you in front of a tailor-made audience who are receptive to what you do, and want what you sell.
This is for you if…
You want to improve your brand’s reputation and credibility, foster more connections, or tell your brand’s story to a wider audience.
Influencers already command highly engaged audiences who have spent time building trust among their followers.
They will promote and recommend your business to those invested in their content or brand philosophy.
This is why you need it...
Nothing can buy brand awareness, trust and influence quite like influencer marketing. One of the fastest growing marketing methods, it reinforces and magnifies your reputation, credibility and engagement rates. In turn, this will fuel improvements in lead generation and completed sales.
Research shows that people are extremely receptive when it comes to influencer recommendations. Consequently, good influencer marketing has developed a reputation for delivering a high return on investment.
Influencer marketing explained...
The idea is straightforward, in principle: an influencer in your niche is identified and a partnership is proposed, in which they promote your brand.
An influencer leverages their own ‘brand’, i.e. the trust and authority invested in them by their audience, to raise interest and awareness in your own brand.
As a marketing tool, it can be used in combination with social media and content marketing as part of a broader strategy to boost your online presence and brand recognition.
Because influencers are perceived as trustworthy experts and ambassadors in their respective fields, it is possible to align your brand with their own reputations. Working with an influencer is a two-way process; together you will create high-quality content which makes use of their insights – after all, they will know their audience’s likes and dislikes inside out.
